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Services About Let's Connect
What I Offer

Here's How I Can Help.

Strategy, content, partnerships, and experiences. I work across the full brand spectrum, so you don't have to piece it together yourself. Here's what that looks like, and the ways we can work together.

"Not every brand needs the same level of support."

SWJ partnerships are designed to meet you where you are, whether you need structure and consistency or a hands-on creative partner helping build the bigger picture. Every engagement starts with strategy and ends with something you're proud to put your name on.

What I Do

Strategy Meets Creativity.

01

Brand

The foundation everything else is built on.

  • Personal brand development
  • Brand positioning
  • Creative direction
02

Content

Planned, produced, and made to actually sound like you.

  • Content creation
  • Content planning
  • Social-first content production
  • Content batching
03

Growth

Building momentum with intention, not noise.

  • Organic social strategy
  • Campaign concepts
  • Audience opportunities
04

Experience

Taking the brand off-screen and into the room.

  • Events & activations
  • Brand partnerships
  • Creative collaborations
How It Works

How It Works.

01

Strategize

We figure out where you're going and what makes your brand worth paying attention to.

02

Plan

We turn the strategy into content, campaigns, ideas, and opportunities.

03

Create

We batch and capture intentional content designed around your brand.

04

Build

We learn what resonates and continue evolving your presence.

Who It's For

For Brands Ready to
Show Up Differently.

Real estate and professional brand photography

Real Estate

Agents · Teams · Real Estate Brands

Hospitality and lifestyle destination

Hospitality

Hotels · Restaurants · Wineries · Breweries

Lifestyle and personal brand photography

Lifestyle

Founders · Personal Brands · Experience-Driven Businesses

SWJ works best with clients who want to be part of building their brand, not hand off their social presence and disappear.

Ways to Work Together

Find Your Fit.

Four partnership levels, each built for a different stage of building a brand. Every tier starts with strategy; reach out for current rates and availability.

Tier 01 / 04

Content Partnership

Strategic content creation, without the full-service commitment.

Ideal For

Professionals, entrepreneurs, and small businesses who want consistent, high-quality content while remaining hands-on with their own social media.

Content Partnership is designed for professionals who know they need to show up consistently online but don't want to spend their time figuring out what to film, how to film it, or how to turn their ideas into polished content.

Each month, we'll plan your content, develop ideas that align with your goals and audience, and meet for a dedicated content session to bring those ideas to life. From creative direction behind the camera to the final edit, SWJ handles the production process so you walk away with a library of strategic, professionally created content ready to share.

You stay in control of your social presence. We make sure you have great content to show up with.

What's Included
  • Up to 8 short-form video/content deliverables per month
  • 1 monthly content session, up to 2 hours
  • Monthly content planning and direction
  • Content concepts tailored to your brand
  • Hooks and talking points
  • Filming and creative direction
  • Professional short-form editing
  • Caption writing
  • Brand consistency across content
  • Organized delivery of finished content
  • Basic performance insights and recommendations
Not Included
  • Scheduling or publishing
  • Daily Stories
  • Community management, comments, or DMs
  • Full personal brand strategy
  • Revision rounds
  • Additional filming sessions
  • Long-form/YouTube production
  • Event coverage

Additional content, production sessions, and specialty projects are available as add-ons.

Tier 02 / 04

Signature Partnership

Your personal brand, strategically built and consistently managed.

Ideal For

Real estate professionals, entrepreneurs, founders, executives, talent, and personality-driven businesses who want to build a strong personal brand without managing the entire content process themselves.

The Signature Partnership is for professionals who are ready to do more than simply post content. It's designed to build a recognizable personal brand around who you are, what you know, and what makes people want to work with you.

SWJ becomes your ongoing creative partner, developing the strategy behind your presence and managing the content process from idea to publish. Together, we'll define your content pillars, identify the stories and expertise worth sharing, and create a monthly strategy designed around your goals.

With two dedicated content sessions each month, we're able to create consistently while keeping your content timely, natural, and connected to what's actually happening in your business. From planning and creative direction to filming, editing, captions, revisions, and publishing, the process is handled for you. You bring the personality and expertise. We build the strategy and content around it.

What's Included
  • Up to 12 content deliverables per month
  • 2 monthly content sessions, up to 90 minutes each
  • Personal brand strategy and positioning
  • Monthly content creation
  • Custom content calendar
  • Content pillar development
  • Creative concepts and recurring content series
  • Hooks, scripts, and talking points
  • Filming and creative direction
  • Professional editing
  • 1 revision round per deliverable
  • Caption writing
  • Cover and title optimization
  • Content scheduling and publishing
  • Daily Stories
  • Strategic repurposing across agreed-upon platforms
  • Monthly analytics and performance review
  • Ongoing strategic recommendations
  • Regular communication and check-ins
Not Included
  • DM management
  • Daily comment/community management
  • Unlimited revisions
  • Additional filming outside scheduled sessions
  • Paid advertising
  • Full event production
  • Long-form/YouTube production
  • Large-scale campaigns or influencer management

Additional services can be added as your personal brand and content needs grow.

Tier 03 / 04

Brand Partnership

More than content. An ongoing creative partner for your brand.

Ideal For

Hospitality brands, restaurants, wineries, breweries, lifestyle businesses, real estate teams, and experience-driven brands looking for ongoing creative strategy and content support.

The Brand Partnership is designed for businesses that need their content to do more than keep their social channels active. SWJ works alongside your brand to connect content with the bigger picture: your business goals, customer experience, campaigns, events, partnerships, promotions, launches, and the stories that make your brand worth following.

Each month begins with strategy. We look at what's happening within your business, what you want to accomplish, and where creative content can support those goals. From there, SWJ develops the concepts, captures the content, manages production, and brings the strategy to life across your social presence.

Beyond day-to-day content, we can identify opportunities for collaborations, creator partnerships, events, campaigns, and other creative ways to put your brand in front of the right people. The goal isn't simply to post more. It's to build a brand people want to experience, talk about, and come back to.

What's Included
  • Up to 16 content deliverables per month
  • Up to 10 professionally edited short-form videos within monthly deliverables
  • 2 monthly production sessions, up to 2 hours each
  • Brand and content creation
  • Monthly content calendar
  • Campaign and promotional planning
  • Creative concept development
  • Video and photo capture
  • Professional editing
  • Simple branded graphics and carousels
  • 1 revision round per deliverable
  • Caption and copywriting
  • Scheduling and publishing
  • Daily Stories
  • Strategic content repurposing
  • Monthly analytics and strategic recommendations
  • Brand voice and creative direction
  • Partnership and collaboration concepts
  • Influencer and creator activation ideas
  • Event and promotional content creation
  • Planning for up to 1 primary campaign or initiative per month
  • Priority communication
Not Included
  • Full-scale event production
  • Extensive influencer outreach or management
  • Influencer contracting
  • Paid advertising or media buying
  • Website management
  • Unlimited revisions
  • Additional production sessions
  • Large-scale campaign execution
  • Extensive community management
  • Long-form video production
  • Third-party production or vendor costs

Larger campaigns, events, creator activations, additional production, and specialty projects can be scoped separately.

Tier 04 / 04

Custom Partnership

A fully tailored partnership built around what your business actually needs.

Ideal For

Larger businesses, multi-location brands, franchises, and teams with content needs beyond a standard package, including multiple locations, bigger campaigns, or support across several team members and platforms.

The Custom Partnership is built for businesses whose content needs don't fit neatly into a set tier. Multiple locations, bigger campaigns, larger teams, or a more complex brand presence all call for a different kind of scope than a standard package can offer.

Instead of starting from a fixed deliverable count, we start with a conversation about your business, your goals, and what a meaningful partnership actually looks like at your scale. From there, SWJ builds a plan around your specific needs, whether that's expanded content volume, support across multiple brands or locations, a larger creative team, or deeper involvement in strategy and campaigns.

This tier is built collaboratively, so what's included depends on what your business actually needs.

What This Typically Includes
  • Deliverable volume and session cadence built around your goals
  • Support across multiple locations, brands, or team members
  • Dedicated account support and priority communication
  • Custom campaign, event, and content planning
  • Everything available in Brand Partnership, scaled to fit

Every Custom Partnership starts with a conversation. Let's talk through what your business needs.

Let's Talk It Through

Every partnership can flex as you grow. Additional content, production sessions, and specialty projects can be added to any tier. Let's talk through what your brand needs.

Ready to build something
that actually moves people?

Whether you're looking to hire, collaborate, or just see if there's a fit, I'd love to hear what you're working on.

Let's Talk